C1 radio

   radio                                                                                                           THURSDAY 9th JANUARY 2025

DO NOW

1. BBC
2. Advertising
3. Podcast
4. OFCOM
5. Streaming

                                                                    Podcasts

DAB-  digital radio means more choice and more options.

Podcast-  one or more people talking about a subject.

Radio is very popular.

Radio is still popular because it provides information to its audience. Radio includes information like news, weather and newest and latest songs.Its ability to engage listeners through sound, reach a wide and diverse audience, and create emotional connections sets it apart from other media forms. Radio's adaptability and innovation ensure its continued relevance, with the potential for further growth in the future.  

                                                         

                                                             THE ARCHERS

• The archers is set in a rural community.
• Its a subtle,gentle and slow-moving.
• All about farming.
• Talks about serious issues such as rape in marriage, racism, drug addiction, family breakups.

Soap Opera Conventions

• daily episodes
• ongoing stories
• set in specific locations (pubs, cafe, workplaces)

How can you listen to The Archers?

• running time -13mins
• broadcasting at 7pm except Saturday and is repeated at 2pm the following day
• radio
• blog
• omnibus

Listeners; Approximately 5 million + 1 million online

Thursday 16th January 2025

 The Archers​

The Archers is the world's longest-running radio soap opera. It began broadcasts in 1951 on radio 4 in part to educate returning solider about World War 2. The show, set in the fictional village of Ambleside, explores  comforting tales of rural English life. Some stories are more dramatic, but most are about relationships or more realistic everyday events such as   farming . Each episode is 13 minutes long and listened to by more than 5 million people. The show is broadcast every day at 7pm , again the next day, and in a weekly omnibus. The target audience are well-educated, middle class, white women.​     

•    Storyline- selling house​

• Main characters- two women, joy (noisy neighbour),​
•  Kirsty (estate agent trying to get away from joy), 
• Gavin (Welsh, just been in prison, sorry for what he has done, sounds ill, not got a place to live and has low income, him and his dad sent to prison for modern slavery),​

•   Mick (Santa, lives in a van in pub car park, highlights housing crisis), ​
• Genre convections- dramatic storyline​
• Audience appeals- drama, everyday life (relatable)
• Inform, educate or entertain​
• Impact of social or cultural context​  

                                                                        Thursday 23rd January 2025

DO NOW 

1. The archers was first broadcasted in 1951
2. The archers is broadcasted on radio 4.
3. Soap opera convections- strong female characters, multi- strand narratives
4. The Archers is broadcasted at 7pm except Sunday
5. BBC remit is to inform, educate and entertain

Josh Archers is the eldest of Ruth and Davids sons. He's often to be found helping Ruth with the milking and also has a lot in common with his dad. They both hate shopping and have a capacity to eat whatever's put in front of them. As Josh has got older, a distinct rivalry developed between Josh and his elder sister pip.

Jill archer -  Jill brought up four children at Brookfield while supplementing the family income with bed and breakfast, selling eggs and honey and at one point running a craft studio with Jennifer Aldridge who passed away in 2023. Jill was married to Phil for 52 years until his death in 2010. She now enjoys the company of dapper Leonard Berry who can often be found at Brookfield where Jill returned to in 2015. There Jill dispenses cake, roast dinners and frankly expressed opinions.

ARCHERS AUDIENCE

• age: 55+ (62%)
• gender: Female (76%)
• location: midlands/ White British (81%)
• income: High disposable 
• class: middle class ABC1
• sexuality: straight
• religion: Christian
• political views: conservative

Thursday 30th January 2025

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1. 6 million
2. middle class, white british females
3. 7pm everyday
4. Demographics
5. Inform, educate, entertain

#FREEHELEN

The Archers had been working with Women's Aid and Refuge to 'raise awareness about this extraordinarily sensitive and painful subject' through the story of Helen and Rob.The public response to the storyline was huge - The Archers was credited with starting a national debate about the issue and calls to the National Domestic Violence helpline went up 17% in what Women's Aid dubbed "The Archers Effect". Archers listeners were inspired to raise £200,000 for a women's charity.

Why might audiences listen to the Archers? Refer to U & G in your answer. 

                                                      [12 marks]

Audiences listen to The Archers because it informs them on life on the country side. The Archers covers a number of topics such as modern slavery, abuse, affairs and murders. This keeps the audience engaged as it keeps the audience entertained and allows them to escape reality and create a sense of personal identity.

Thursday 6th February 2025

Do now

1. commercial, community, PSB
2. PSB
3. commercial
4. community
5. BBC Radio 4

THE ARCHERS

of com - regulates radio

explain - full sentences

types of radio - commercial, community, PSB

commercial radio get their funding from advertisements

non-commercial radio gets their funding from subscription.

PSB gets their funding from tv license fee.

The difference between the two radios is the way they earn money.Commercial radio earns money from advertisement whereas non- commercial radio earns money through having an annual tv license.

D- describe

E- example

L- link

1.  The archers fit to informing through including characters which are going through real life scenarios highlighting current world problems. Characters such as Mick struggling with the housing crisis shows him living in a van in the pub carpark. This makes subjects relevant to viewers overall making it more indulging and personal. 

1. The target audience is ABC1.
2. The Archers is aimed at women by creating lots of dramatic stories which are stereotypically more indulging to females. Another way it is aimed at women is by including a very strong female matriarchy character who is seen as the main character.
3. The Archers listeners listen to the program because of the social interaction they can get from things such as fan pages and social media groups. An example of this is when a influences on having a cuppa for Helen went around whilst tagging #FREEHELEN

Thursday 13th February 2025

Do now 

1. 2
2. 90 mins
3. radio 4
4. through a tv license
5. educate, inform and entertain