C1 advertising

                                                                                                     

 Tuesday 25th February 2025

DO NOW

1. 2 
2. 70%
3. 40%
4. To make money

                                                     What is advertising?

• The main point of advertising is to bring attention to a product, service or issue. 
• A global industry and provides a major source of income.
• All adverts aim to communicate a clear message. It might also: raise awareness, inform or educate, persuade audiences, create a unique selling point.
• Two types; COMMERCIAL and NON-COMMERCIAL
• COMMERCIAL; to make money, aim to promote an product
• NON-COMMERCIAL; charity advert, includes public information drives, shock tactics

1. The main aim of advertising is to inform, persuade and to remind. It is used to bring attention to a product, message or service.
2. commercial advertising aims to make money. It does this by promoting a product. However non-commercial advertising aims to make money for charitable use. It does this tactics. 

Codes and Conventions

NON-COMMERCIAL

COMMERCIAL

Tuesday 4th March 2025

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1. To bring attention to product, service or issue.
2. persuade, inform
3. to make money from the advertisement

Codes and conventions

NON-COMMERCIAL

The main aim of this advert is to raise awareness of animal and species extinction. This advert uses a shock tactic that makes the viewer feel empathy for the animals providing them with money for the charity. This is a soft sell advert

COMMERCIAL

The main aim of this advert is to sell the chocolate bar. The conventions used is including the slogan, image of product and name of product. This is a hard sell.

wordplay puns humour language.

Tuesday 11 March 2025

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1. soft sell is when they promote a lifestyle or values
2.  product name, product image
3. hyperbole, emotive language
4. hyperbole
5. repetition

Intertextuality

This advert uses intertextuality because it references to Humpty Dumpty as representation of a child wearing levis jeans to be 'little toughies'. This shows Humpty Dumpty falling off the wall and not breaking apart because he's wearing the jeans which boosts levis connotations of good long wearing quality jeans.

Historical Advertisements

1. The cola logo and slogan is placed in the bottom corners which follows the z shape layout. This layout method catches the viewers eye to the brand. They have also included a female model on the front cover which during the 1960s would have been appealing the a male audience. They have also included an image of a tennis match happening in the background representing cola as a refreshing drink. The connotations in the image shoes a patriarchal society by the hand on the arm as controlling. We can see the brand values of 'fun, friends and good times' reflected as the female on the cover shows a happy facial expression.

Historical set texts

• icons of quality street was two regency era british characters
• the regency was the time during british history when the steam powered printing press was invented and between 1811-37  

Tuesday 25th March 2025

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1. Mackintosh
2. miss sweetly and major quality
3. regency era
4. aimed to be affordable to working class families
5. alliteration, emotive

• Shown in bright fun colour to entice viewers to buy product and to find the item as appealing to the audience which in this instance is working class families.
• They show the three of the sweets (product) to give the audience an idea on what they are buying.
• They use bright and bold font styles to catch the audiences eye by drawing you in.
• alliteration, hyperbole, emotive language, repetition.
• 'delicious dilemma' there is too much of variety of chocolate they don't know which to choose.
• what they are wearing gives connotation of a higher class.

The Quality street advert uses images and text to create a meaning by using bright colourful images which catch viewers attention. These bold colours connotate the happiness chocolate can bring to everyone. The text saying 'a delicious dilemma' uses alliteration to add to the idea on there are so many chocolates you don't know which to choose from, this highlights quality streets large variety of chocolate flavours.

Tuesday 1st April 2025

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1. representation is something used to show something else.
2. 1950s.
3. they were portrayed as objects and incomplete without a man.
4. working middle class families.
5. delicious.

Tuesday 22nd April 2025

Do now

1. representation is something used to show something else.
2. 1950s.
3. they were portrayed as objects and incomplete without a man.
4. working middle class families.
5. delicious. 

Male gaze theory

 

🟢 By the male being placed in the centre of the advert it connotes control of the characters and indicate his importance throughout the advert.

🟡 This effect is used to objectify the females and cause a dilemma between the women and the chocolate for the man.

🔵 This shows the stereotype of the men hard at work earning and providing for their families whilst the women stay at home looking after the children.

🟣 sweets being presented in a pleasant/sexual way as the women are reaching towards the private area.

 Gender has been represented in the Quality Street advert by highlighting the importance of the male gender. The character is placed in the direct centre of the advert showing the importance that the characters role is. The overall interaction between the two genders represents the male as holy and a figure that should be worshiped. Whilst the male figure is looking down at the chocolates the two women kiss his cheek

Gender has also been represented in the items of clothing the characters are dressed in. In the advert both men are dressed smartly in either a suit and tie or a guard like outfit, this is showing the men as workers. Whilst the men are dressed showing there jobs the women are dressed in dresses and less job like attire. This is connotating males to earn for the family and be most superior in a family.

Exam questions:

Q1; 15 marks (split into 3 parts)

Q2; 25 marks (compare to unseen advert)

Tuesday 29th April 2025

Do Now

1. The meaning behind something.
2. blood, death, royalty.
3. mean, loud, companion.
4. male gaze theory is the way that most media text present the world, from a male perspective
5. An image that represents the brand.

Analysing modern adverts.

Positive;

• interested
• curious
• disabled
• handicapped

Negative;

• noisy
• crippled
• retarded

A- Adove

B- barbie

C- coco cola

D- disney

E- explorer

F- facebook

G- google

H- honda

I- IBM

J- JDC

K- kelloges

L- lego

M- McDonalds

N- nintendo

O- oreo

P- pinterest

Q- quicktime

R- Reese's

S- skype

T- twitter

U- Uni leaver
V- virgin 

W- Wikipedia

X- xbox

Y- yahoo

Z- amazon

Persuasive techniques

• Rhetorical question - a question asked in order to create a dramatic effect or to make a point rather than to get an answer.

• Repetition - the action of repeating something that has already been said or written.

• Alliteration - the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.

• Emotive language - to cause an emotional response in listeners or readers

• Opinion as fact - a statement that expresses a feeling, an attitude, a value judgment, or a belief

• Celebrity endorsement- a marketing strategy that uses a celebrity's fame and image to promote a brand or product

• Hyperbole - exaggerated statements or claims not meant to be taken literally.

• Facts & statistics - Statistics is a science that involves analysing facts. Facts are realities without arguments and false representations

• Direct address - when you talk directly to the reader, using the pronouns 'we', 'you' or 'us'

• Imperatives -a verb or phrase in the imperative mood. A command.

1. repetition
2. direct address
3. opinion as fact
4. alliteration
5. hyperbole

Tuesday 6th may 2025

DO NOW

1. direct address, hyperbole, alliteration
2. imperative
3. alliteration / hyperbole
4. direct address
5. hyperbole / emotive language

Women in advertising

  

Mantras;

This mantra is conveying the message that no matter the ethnicity or race. 

The persuasive technique of direct address is used to intrigue the audience and capture them in. The celebrity appeal of the national icon and footballer Garretth Bale draws attention to football fans and indice them to buy lucazade. The colour palette surrounding the product image also relates to the flavouring of the product and the aspirational  aspect of having the same products of a well known and good footballer.

Throughout the product description direct address is used in the 'hydrates and fuels you'. 

                                                                                                            Tuesday 13th May 2025

Do Now

1. This girl can
2. To improve female comfortability
3. 2016
4. fear of being judged

Women in advertising

women have been portrayed as:

• strong
• fierce
• important
• capable
• athletes

What are the connotations of the images:

• promoting healthy phasic
• NOT sexualising the female

Text and word choice:

• neutral colour palette
• Bold word choices

The adverts have used a celebrity to show a positive role model and try and promote a healthy lifestyle where women can be confident without judgement.

In this advert, women are represented as athletes who are promoting a lifestyle that is healthy and  is able to maintain phasic. This is done by showing a long shot where you are able to see the whole body. This is able to show females potential and that they can be strong just like men breaking the global stereotype of females in sport. The athletic outfit she is wearing is not in any way to sexualise her but to enable the audience to see her strong fatigue motivating women to push there limits and face there fears against those stereotypes.

In the nike and adidas posters women are represented as athletic and strong whilst also being able to stay looking clean and healthy. By wearing tight clothing they are able to highlight the athletes phasic, promoting women to have a healthy lifestyle and fight those stereotypes stopping them. The text connotate to the athletes as words such as 'crown' infers that the athletes are high and important. The nike athlete shows celebrity endorsement by including the Olympic athlete Jessica Ennis.

This is however contrasted by the 'This girl can' advert as the women in the image is shown as sweating and wearing baggy clothes that aren't able to show the women fatigue. In this advert the text is referring to the women as animalistic terms like 'pig' and 'fox' which may degrade women's importance and capability. In this ad however the women in the image is also a women in her 30s who isn't a celebrity.